Previsico gains £1.75mil funding to support growth and next generation global flood warning solution

InsurTech Previsico today announced that it has gained £1.75mil Seed Plus funding, led by Foresight Group, a listed private equity and infrastructure investment manager, to support the next stage of their product development, including IoT sensors, team expansion and sales growth, in the UK and beyond.

The move follows Previsico’s increasing traction in the market, including with Zurich and BT, and escalating demand for its market-leading ‘live flood forecasting’ solution, with hyper-accurate flood forecasting and flood warnings down to individual property level, following increasing flood losses, worldwide.

Climate change is an increasing risk for businesses and people globally, with global flood losses predicted to reach US$1.7trillion/annum by 2050, according to WRI. Surface water flooding is currently the biggest flood risk in the UK, affecting more than 3.8 million people in England compared to river and sea flood risk, which affects 2.4 million people, source The Environment Agency.

The investment is jointly funded by the Midlands Engine Investment Fund and Foresight Williams Technology. The investment by Williams is particularly pertinent to their Formula 1 team, after Sap Grand Prix ended due to track flooding.

Jonathan Jackson, CEO of Previsico, said: “Previsico’s mission is to be the leading provider of cutting-edge flood prediction technology, worldwide. We are gaining great traction in the market and are thrilled that Foresight, the Midlands Engine Investment Fund and Foresight Williams Technology have recognised this, to accelerate our product development, team expansion and sales growth, in the UK and beyond.”

Commenting on the investment, Jordan Lavender, Investment Manager at Foresight, said: “We are really excited to be working with Previsico and helping to develop this market leading technology. Since meeting the team, we have been impressed by both the technical and commercial experience within the management team as well as the interest in the platform from a range of customers. The technology has strong ESG credentials and the company should be well placed to capitalise on some promising opportunities as it looks to grow over the coming years.”

Previsico’s new live flood forecasting solution, launched after successful UK trials, will bring together on the ground IoT sensors across the UK, the latest weather data from IBM and their unique flood modelling capabilities to address the increasing global issue of surface water flooding.

The current Previsico flood warning system, developed over the last 20-years at Loughborough University, whilst a world-leader relies on the accuracy of weather forecasts, which are not always 100% accurate. With the new solution IoT sensors are placed in culverts, streams or small rivers, which are prone to flooding to mitigate the risk of an incorrect weather forecast and feedback live flood data to Previsico, which boosts the accuracy and timeliness of their flood forecasts.

  1. Photo, credit OpenStreetMap: Previsico’s senior team, left to right: Jonathan Jackson, CEO, Dr Avi Baruch, co-founder and COO and Professor Dapeng Yu, co-founder and Chief Scientific Office


Voted into the ‘Hot 100’ global InsurTechs by Intelligent InsurTech, Previsico provides real-time, street-level surface water flood forecasts to mitigate flood impacts globally, including live actionable street-level flood nowcast and forecast warnings. 

Previsico won the prestigious ‘Innovation of the Year’ award at the British Data Awards 2021, against strong competition in all sectors, including FTSE 100 firms, tech unicorns, public sector bodies, and not-for-profit organisations.

A spinout company from Loughborough University, Previsico was launched earlier in 2019 following 20 years of academic research, with the support of the Cabinet Office, Met Office, and Environment Agency. 

Previsico’s mission is to be the leading global provider of cutting-edge flood prediction that saves lives and livelihoods, with the whole of the UK live and much of the USA mapped. Previsico is also targeting the Asia market and opened an office in Hong Kong in 2020.

Led by serial tech entrepreneur Jonathan Jackson, CEO, Previsico employs a diverse, fast-expanding, and highly skilled team with strong business acumen and research expertise. 

For more information about Previsico, its products and services, or to arrange a demo, contact Jonathan Jackson, CEO: 

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NextGen Communications

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