Innovative PR and marketing platform JournoLink, used by freelance PR consultants, agencies and businesses, has announced the launch of a free, new analytics tool called Reach for all users of the JournoLink platform This new tool is designed to help clients react to changes in their media reach more quickly and easily than ever before.
With the Reach analytics tool, JournoLink clients can access real-time data on press releases and press room performance. This unique information can be used to make informed decisions about media outreach; including adjusting messaging, media lists and media targets, and identifying new opportunities for engagement.
“We are thrilled to launch Reach, our latest tool for press release and press room analytics,” said JournoLink MD Angus Hay. “In today’s fast-paced news cycle, it’s more important than ever to have access to real-time data on your media reach and engagement. With Reach, we’re giving PR professionals and businesses at no extra cost, the tools they need to stay ahead of the curve and make rapid decisions about their media strategy and targeting, seeing the details of which journalists are showing most interest in news releases, and the optimal time for capturing their attention.”
The Reach tool is included in all JournoLink plans and can be accessed directly from the JournoLink dashboard. Clients can view real-time data on press release views, clicks, and shares, as well as overall pressroom performance.
“Reach is a game-changer for our clients,” said Angus Hay. “By having this information at their fingertips, they can react to changes in their media reach far more quickly and readily than before. It’ll take their media engagement to the next level because speed and targeting are vital for effective PR.”
JournoLink is a PR and marketing platform for freelancers, agencies and businesses helping them to connect with journalists, bloggers, and other media professionals. With a suite of powerful tools and resources, JournoLink is the go-to platform for those looking to increase their media exposure for themselves and their clients whilst working to cost effecting budgets. Consistent with the JournoLink commitment to ‘user friendly’ support, this short video clip shares the extent of the Reach tool: